MOTTER

Objective
The connection between AT&T’s sales associates and their customers is the heart of the retail experience. So, when AT&T unveiled its new brand platform Connecting Changes Everything, we knew it was time to rethink both the customer and employee experiences to provide tools that assist their associates in building meaningful relationships with their customers.

Insight
Customers who have an emotional relationship with a brand have more than 3x higher lifetime value. We also know that 71%  of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. Companies with localized content were 1.8 times more likely to experience year-over-year revenue growth and 2.5 times more likely to experience profit growth. 

Experience
Integer envisioned a new retail ecosystem called Living Retail, where every location, from the singular popup, to to our hard-working fleet stores, and 25,000 national retail outlets all operate uniquely but from a unified purpose. The central piece of Living Retail is a test store Integer designed to prototype and test tech platforms, content formats, employee initiatives, and customer experiences.

Credits
Managing Director: Richard Cran
SVP, Strategy: Heidi Allen
SVP, Experience Design: Jimmy McDaniels
Executive Creative Director: David Motter
Chief Creative Officer: Jim McKinnis